HOME ABOUT PORTFOLIO CONTACT


Mobike


The brief of this assignment was to investigate the customer experience in using Mobike in Milan. The creation of a Mental Model Map and of an Experience Map helped us in reaching this goal and in define some product-service improvements.




Service blueprint



Strategy blueprint



Business model canvas





Personas





Storyboard 1





Storyboard 2





Storyboard 3



Storyboard 4



Customer journey map



Improvements